Chicago Tribune – Caller ID spoofing, a technique to fake the number a call is coming from

Brand Action Media

Will you pick up the phone if the number looks like yours? Telemarketers bet on it.

Read this article from Chicago Tribune Blue Sky Innovation regarding some of the latest practices used by the telemarketing industry to get consumers to answer their calls. For good or bad, this article demonstrates how the telemarketing channel continually has to innovate and change tactics to stay competitive in today’s marketing landscape.

Will you pick up the phone if the number looks like yours? Telemarketers bet on it.

Published in Chicago Tribune, Blue Sky Innovation, August 8, 2017
By Audrey Gorden

Telemarketers have a new trick to get you to answer the phone — and it’s hitting close to home.

Caller ID spoofing, a technique to fake the number a call is coming from, makes detecting pesky robocalls more difficult. One increasingly popular way telemarketers are getting people to answer the phone is by mimicking the user’s number — copying the recipient’s area code and sometimes even the first few digits of their number….